The Porsche Cayenne Once Came With A Stick Shift And A V8
There was a time, many years ago, when Porsche did crazy things. Bright colors. Ridiculous interiors. Giant wings, back when you only heard about giant wings when your kid left a toy pterodactyl on the kitchen floor. Now that Porsche is part of the Volkswagen Group, it seems like many of its wild-child days are over, but the last vestige of crazy will always be the first-generation Porsche Cayenne GTS. That's because it was a 405-horsepower, V8-powered, all-wheel-drive luxury SUV --with a 6-speed manual transmission. Here's how it went down: The Cayenne came out in 2003, offered in Turbo and S guise -- both of which were only sold with an automatic transmission. In 2004, a base-level V6 model came out and it offered three pedals for the real driving enthusiast. Unfortunately, it also only offered 240 hp, for the real nerve-wracking highway merging enthusiast. And so, the GTS came to the rescue. It debuted in 2008, and it offered big wheels, and suede seat inserts, and a giant, growling, 405-hp V8 and -- yes -- a 6-speed manual transmission. Crazier than this is the fact that some people actually bought this vehicle.
The purpose of this paper is to explore the effect of brand extensions as a forerunner to brand image dilution. This determinant is discussed in the context of the sports car manufacturer Porsche in Bulgaria. Porsche has witnessed profound transformation as it has evolved from a single-product company to a broad, market oriented sports car manufacturer which targets a larger customer base. This is an attention-grabbing business transition as Porsche is undergoing many changes in core company values that have made it successful in the past (a strong focus on performance sports cars and sole control over its operations). From a managerial perspective, this paper supports the concept that traditional niche marketers such as Porsche should capitalise on consolidating their competencies and enhancing their sales proposition rather than seek a broader market outreach. From an academic viewpoint the article develops the concept that downward brand extension may have a positive financial effect, but it can also put the brand image into risk from dilution and repositioning into untypical categories.
Tesla Motors is about to be challenged by the German automaker, Porsche AG. Tesla news affirmed that the European company has introduced its "Mission E" concept at the Frankfurt Motor Show, which has an excellent performance and range that could add to the difficulties of Mr. Musk. Porsche AG stated that the vehicle features a capacity to accelerate from zero velocity to 62 miles per hour in less than 3.5 seconds and has a range in excess of 300 miles. The Californian automaker's Model S was considered as the only electric-powered automobile equipped with those types of features. Its top range P90D model has a range of 300 miles and accelerates from zero to 60 miles in a time span of less than 3 seconds. Tesla news today revealed the European vehicle's battery could be charged 80% in 15 minutes that is better than Model S but Tesla does have one important benefit over the newly introduced automobile: It is currently available in markets.
Porsche is currently offering plugin hybrid editions of the Cayenne and Panamera. It has succeeded in operating a 911 hybrid and gas-electric 918 Spyder, which is astonishing. Then, 919 Hybrid succeeded in winning at Le Mans. A full powered automobile is the next rational move. This being the idea, the automaker could be choosy about what features of the car it introduces, and which it refers to as faits accomplish. Therefore, it is not surprising that the details are thick. The propelling system has the capacity to produce 600 horsepower and operate on all four wheels. The car has been equipped with a wheel steering; a system utilized by the 911 Turbo, 911 GT3, and 918 Spyder to enhance continuity at pace. Tesla Motors news informed that the vehicle's height is 4 feet and 3 inches, with a low far-reaching roofline that would move through air and disrupt any slightly tall backseat riders. It is probable that the introduction of the Porsche's powered vehicle would be present challenges to Tesla and change its marketing and production strategies. Experts have claimed that the new entrant would not only improve the image of the European brand but also extend the range of environment-friendly automobiles available in the automobile market. One could assume that the new vehicle could cut down Tesla's market share and sales revenue, which are often used to assess any organization's performance.