History Of All Logos
The origins of BMW trace back to 1913 when Karl Friedrich Rapp, a Bavarian who had been a well-known engineer in a German aircraft company, formed Rapp Motoren Werke in a suburb of Munich. The company specialized in airplane engines however Rapp found that they were problematic and suffered from excessive vibration. Nearby, Gustav Otto, also an airplane specialist, set up his own shop, Gustav Flugmaschinefabrik, building small aircraft. Because of the faulty engines, Rapp Motoren Werke secured a contract with Austro-Daimler, who was unable to meet its demands, to build V12 Aero engines under license. The company expanded too quickly, however, and by 1916 Rapp resigned from the company because of financial troubles. In his place Franz Josef Popp and Max Friz, two Austrians, took over the company. In March that same year, Rapp Motoren Werke merged with Gustav Flugmaschinefabrik to form Bayersiche Flugzeungwerke. It was shortly afterwards renamed Bayersiche Motoren Werke (Bavarian Motor Works), or BMW, forming the company we know today.
In 1917, BMW's first aircraft engine went into production, the 6 cylinder Type IIIa. In 1919, using an aircraft powered by its successor, the Type IV, Franz Zeno Diemer set an altitude record of 9,760 metres (32,013 ft). After the Treaty of Versailles was signed in the same year, prohibiting BMW from building aircraft engines, production switched to air brakes for railway cars. When BMW started once again to build aircraft engines in 1922, no fewer than 29 world records in aviation were set with them. The current BMW logo, introduced in 1920, was based on the circular design of an aircraft propeller. The first BMW motorcycle, the R 32, went into production in 1923 at the newly constructed Eisenach factory next to the Munich airport of the day. The R 32 used a flat-twin engine transversely mounted in a double-tubular frame producing 8.5 horsepower at 3300 rpm. The 2-cylinder 494cc motorcycle could reach a top speed of 59 mph (95 km/h).
BMW manufactured 3090 of them during its 3 year life span. It was 1928 that made history in terms of the BMW car. Produced at the Eisenbach factory, the Dixi 3/15 PS marked the beginning of BMW automobile production. It was built under license from Austin and was essentially the same model as the US Bantam and the Japanese Datsun. The first Dixis used an open roof and were powered by a 743cc 4 cylinder engine producing 15 horsepower. Top speed was in the neighbourhood of 50 mph (80 km/h). In 1929 a new improved version was launched, the DA2, which employed an all-steel body and 4-wheel brakes, and in 1930 the Dixi scored its first wins in motor racing. Total production: 18,976 units. 1932 was the year the BMW AM 4 (Ausfuhrung Munchen 4 Gange - Munich Version 4 Speeds) - a.k.a. BMW's first "real" car - went into production. The AM 4, also called the 3/20 PS, was the successor to the Dixi and the first production car to be built entirely in-house by BMW.
The powerplant was a 782cc 4 cylinder unit which featured suspended valves and a double chain driving the camshafts, producing 20 horsepower at 3500 rpm and providing the saloon with a 50 mph top speed. The next year mark ed the introduction of the 303 saloon and the first BMW inline-six cylinder power unit, a configuration that remains BMW's typical choice even in contemporary cars. The 303 was also the first BMW to use the twin-kidney shaped radiator grilles, another cur rent trademark. Using a welded tubular steel frame, independent front suspension and rack and pinion steering, the 303 was a benchmark in technological achievements. Its 1173cc engine provided 30 horsepower and a top speed of 56 mph (90 km/h). 3 years later, in 1936, the BMW 328 was introduced. In 1935 BMW entered the record books once again, this time on two wheels. Riding a streamlined 500cc compressor machine developing 108 hp and an amazing power-to-weigh ratio (282 lb curb weight), Ernst Henne set a world speed record for motorcycles of 173.7 mph (279.5 km/h) in 1937. It stood for nearly two decades. BMW's success was unfortunately short lived.