Although This 964's Spoiler Appears Smaller
The Times Atlas of the World. When I pulled into the parking lot, I saw an exquisite Porsche 996 Carrera S. This led me to contemplate (read: obsess) all day about the evolution of the Porsche 911 rear spoiler. A quick internet search revealed that coincidentally, Motor Trend asked the same question recently. And, it provided the photographs below for comparison's sake. The 930 with the original whale tail. A later 930 model. Notice the black lip is much thicker and the bottom part of the spoiler is more integrated into the engine compartment lid. Although this 964's spoiler appears smaller, computer aided design means this spoiler provides more down force and better cooling for the engine. The 993 Turbo's spoiler is evolving and appears to be morphing into an integral part of the rear bodywork. But not quite yet. The 996's spoiler is almost completely tucked into the bodywork. The current 997 spoiler is about 25% larger than the 996's but is more aerodynamic and provides more down force. What is certain is that Porsche engineers will forever tinker with the spoiler design. Though the newer spoilers are a lot more effective aerodynamically and at cooling, they will never match the beauty and grace of the classic whale tail.
With any classic or vintage Porsche, it is imperative to thoroughly inspect the vehicle before purchase. While the team at Beverly Hills Car Club inspects each car before placing it for sale, to ensure you have an accurate understanding of the condition of the vehicle there are a few pointers to consider. Always thoroughly inspect the 911 for corrosion damage, especially the battery tray in the front luggage compartment, the front wings under the headlight bezels, the rear arches and inner sills, the kidney bowls, and the front and rear window areas. Be sure to also ask for documentation, any repair or restoration records, and under all conditions, be sure to verify the engine and chassis numbers are correct. The Beverly Hills Car Club would love to speak with you regarding the purchase of a Porsche 911 classic or any European or American classic car. From half-completed restoration projects to the finest, mint condition Porsche classic, their team can find them all. Please feel free to browse their website to see their current inventory. Don't see what youre looking for, let them know! They are always coming in contact with new cars and would be happy to help search out the ideal car for your garage. Connect with them today to learn more!
Beverly Hills Porsche @BevHillsPorsche has been rocking the Twittersphere for the last three years in the local Los Angeles market and now Porsche @Porsche is turbocharging the efforts worldwide via promoted tweets with fantastic engagement results! We love our customers and fans and will continue to build our community on Twitter. Check out this case study published by @Twitter this week. Originally introduced in 1963, the Porsche 911 sports car has a long, distinctive heritage and a devoted following of enthusiasts. To unveil the 2012 model, Porsche wanted to evoke that rich history and build excitement among loyal fans. Porsche viewed the launch of the seventh generation of the 911 sports car as a special opportunity to connect with car lovers in a way only their brand could. 鈥淲ith this campaign, we wanted to highlight the iconic lineage of the brand,鈥?says Joshua Cherfoli, Online and Relationship Marketing Manager at Porsche Cars North America. 鈥淲e needed to create an interactive content experience that would resonate with audiences that are passionate about sports cars and about Porsche.
As part of a deeply integrated TV, magazine, online display, search and social marketing campaign, Porsche ran a Promoted Trend campaign in the U.S. 2012Porsche911 hashtag in the days leading up to the Promoted Trend. These Promoted Tweets contained rich media (photos and videos) that highlighted the history of the 911 sports car. The brand included links to teaser videos that would be featured prominently and in greater depth during the day of the Promoted Trend. For the 24 hours of the Promoted Trend, the brand steered the conversation to evocative content focused on the unique and devoted community of sports car enthusiasts. The text of the Promoted Tweets was simple but powerful: 鈥淥ur identity, our promise: Forever the sports car.鈥?The words pinpointed a tradition of incomparable passion, quality and design, enticing the user to click-through and experience the latest model. Porsche linked to dynamic video footage that captured proud owners of all seven generations of the Porsche 911 coming together to celebrate and race their cars.
2012Porsche911 exceeded all expectations for the brand. In fact, Porsche set a new engagement record on Twitter at the time of the campaign: eight out of ten people who saw this Promoted Trend engaged with the associated hashtag. Porsche also drove an 87% engagement rate for a Promoted Tweet associated with a Promoted Trend鈥攁nother engagement record. Twitter was also the top referral website for three out of the four videos Porsche featured in the campaign. 鈥淎 Promoted Trend is so impactful because consumers recognize something special is happening that鈥檚 buzz-worthy and that they want to be a part of,鈥?says Beugelsdijk. The record-breaking engagement rates of Porsche鈥檚 ad campaigns on Twitter reflect the loyalty and passion of Porsche fans as well as how compelling they found the Promoted Tweets spotlighting Porsche鈥檚 unique brand legacy. The campaign also helped Porsche reach a new audience. On the day of the Promoted Trend, @Porsche gained 1,743 new followers鈥攁 594% increase in follows compared to the daily average of the seven previous days. The Porsche Promoted Trend also surpassed two category benchmarks. On the day of the Promoted Trend, Porsche saw an increase in positive brand sentiment over the prior week that was 300% above the category norm. Beverly Hills Porsche is an authorized factory dealership of Porsche cars, SUVs, accessories, parts and merchandise. Centrally located to all of Los Angeles, we aim to be a complete lifestyle destination for all Porsche owners and fans!